Effective Date: January 1, 2022 Last Updated: June 18, 2025
WeNatal values your privacy, and we want you to feel confident about how your information is handled. This easy-to-read Privacy Policy explains what information we collect, how we collect it, how we use it, and how we keep it safe. It also outlines your rights and how you can stay in control of your data. If you want a copy of the ”Legalese” version of our Privacy Policy you can find a pdf link at the bottom of this page.
In accordance with GDPR (General Data Protection Regulation) standards, this policy covers everything from data collection and storage to our marketing practices, cookie usage, and how you can manage your privacy settings. It applies only to WeNatal—not to any third-party websites we may link to.
By using our website, mobile app, or connecting with us through email, social media, or phone, you agree to this policy and our Terms & Conditions. If anything changes, we’ll update this policy—and by continuing to use our site, you accept those changes.
1. What We Collect
Personal Information You Share With Us:
Your name, email, shipping and billing address, and phone number
Payment details (credit card or digital payment info)
Account details (like your password or login info)
Health or personal wellness info you choose to share (like your due date or supplement preferences)
Your marketing preferences, wishlist items, reminder settings, or survey responses
Messages you send to our team or chatbots
Automatically Collected Info (When You Browse or Shop):
The date and time you access our site
Your internet service provider, mobile carrier, or data provider
Your IP address (a unique number linked to your internet connection)
The pages you visit and how long you stay on them
Products you view, purchase, or review
The links you click
How and when you interact with different parts of the site (like reminders or checkout)
The content, ads, or images you select or engage with
How you got to our site (like from Google or Instagram), and where you go afterward
We collect this info to make the site work well, to learn what our community finds helpful, and to tailor your experience to what matters most to you.
2. How We Collect Your Info
You give it to us directly when you:
Create an account
Place an order
Join our newsletter or SMS list
Fill out a form or survey
Chat with our team or use our website chat feature
We collect it automatically when you:
Browse or shop on our site
Click links or interact with emails/texts we send
Use a mobile device or computer to visit our site
Accept cookies on our website
We receive info from others when:
You connect through social media
A partner helps us run part of the site (like Shopify or Prive)
We use tools like Google Analytics to understand how the site is used
Some of this data helps us run the website smoothly, some helps us personalize your experience, and some helps us keep your account secure.
3. How We Use Your Info
We use your information to:
Fulfill your orders and send you order/shipping updates
Personalize your experience — for example, showing products you may like or sending reminders you’ve asked for
Improve our website by understanding what pages or features people use the most
Communicate with you about new products, promotions, or wellness content (if you’ve opted in)
Make our services better through surveys, product feedback, or behavior patterns
Protect our community by keeping your account secure and monitoring for fraud or misuse
Support advertising that’s more relevant to your interests (on our site and sometimes elsewhere online)
We’ll never use your information in ways you haven’t agreed to, and we never sell your personal info.
We treat any health-related or pregnancy data you share (such as due dates or supplement goals) as sensitive personal data and take extra precautions to keep it safe.
4. International Data Transfers
If you are located outside the United States, please know that your information may be transferred to and processed in the U.S., where data privacy laws may be different. By using our site or services, you agree to this transfer.
5. How We Keep Your Info Safe
We use secure systems (like SSL encryption) to protect your data during checkout and account login. We also limit who can access your information internally.
But your role matters too:
Keep your password private and secure
Don’t share your account with others
Always make sure the device you're using is safe
While we do everything we can to protect your info, no system is 100% foolproof—so it's important that you also take steps to protect yourself online.
6. When We Share Your Info
We never sell your personal info.
We do share your info with trusted partners who help us run WeNatal (like Shopify for our website or Prive for subscriptions). They only use it to support your experience with us.
We may also share your info if:
We’re legally required to (e.g., court orders or fraud prevention)
You give us permission
We restructure or sell part of our business
7. About Cookies
Cookies are small data files that help us remember your preferences and track how you use our site. They help make your shopping experience smoother.
Your responsibility: You can manage or turn off cookies in your browser settings if you prefer. Just know that some parts of the site may not work as well without them.
8. Your Choices
You’re in control of your data. Here’s what you can do:
Unsubscribe from marketing emails or texts at any time by clicking “unsubscribe” or contacting us at care@wenatal.com
Update or delete your account info by logging in or emailing us
Ask what data we have about you, especially if you live in California or the EU
Manage cookies and tracking in your browser settings — you can turn some features off, but just know certain parts of the site may not work as well
About “Do Not Track” (DNT): Some web browsers offer a “Do Not Track” setting that tells websites you don’t want your activity tracked across the web. While that sounds great, our site doesn’t currently respond to these DNT signals, and many other websites don’t either.
Also, even with DNT turned on, other companies (like advertisers or analytics tools) may still collect info about how you browse not just our site, but others too.
Don’t use false information or pretend to be someone else.
If you sign up for texts or emails, make sure the info you provide is accurate.
If we believe you're misusing our site or giving false info, we may restrict your access.
10. What You’ll Hear From Us
We may reach out to you with:
Order updates and shipping confirmations
Product or subscription info
Helpful reminders and wellness content
Exclusive offers or promotions (if you opted in)
Want to stop getting messages? Just click “unsubscribe” in the email or contact us at care@wenatal.com.
11. We May Update This Policy
Sometimes we make changes to this policy. When we do:
We’ll update the date at the top
If the changes are big, we’ll post a notice on our site or email you
Keep an eye on this page to stay in the loop
12. Disclaimers
While we work hard to protect your privacy and security, there are a few important things you should know:
Not covered by HIPAA: WeNatal is not a healthcare provider or insurance company. That means your information is not protected under HIPAA (the U.S. health privacy law).
Security Limitations: We use strong security measures like encryption to protect your data, but no online system can be guaranteed 100% safe. You share information with us at your own risk.
Responsibility for Your Account: You are responsible for keeping your account information and password private.
Do Not Track Limitations: Although some browsers let you request that websites “Do Not Track” your activity, we do not currently respond to those requests.
Third-Party Links and Services: Our website may link to other websites. We are not responsible for the privacy practices or content of those other sites. Please read their policies separately.
Commercial Changes: If WeNatal ever merges, reorganizes, or sells part of its business, your information may be shared as part of that process, but it will still be protected according to this policy.
13. Children’s Privacy
We do not knowingly collect personal information from children under 13 (or 16 where required by law). If we learn that we’ve received data from a child without parental consent, we will delete it immediately.
14. Targeted Advertising and Opting Out
We may use cookies or similar tools to show you ads based on your activity on our site and across the web. To opt out of this kind of advertising, you can:
