More often than not, tap water is contaminated with forever-chemicals like PFAS, disinfection byproducts and other compounds we don’t want to put into our bodies. A reverse osmosis filter is a must to optimize your and your family’s drinking water.

Use this link to get $100 off all units, with the exception of the freestanding model ($300 discount)

Indoor air pollution can be 100x greater than outdoor air pollution! A quality air purifier like AirDoctor is a game changer for reducing indoor air pollution.

Built for supporting an optimal bedtime routine with gentle light and soothing sounds.

A non-toxic cleaning solution that actually works! The oxygen boost is a must for getting out stains. Plus, we love that it’s sustainable!

Non-toxic cleaning supplies - free of phthalates, parabens & harmful fragrances - that you want to keep around because they’re so beautiful!

Get code

A clean laundry detergent that actually works!

Teflon and other non-stick pans are endocrine disruptors, meaning they promote hormonal imbalances, among other things. Caraway is completely non-toxic and also, the pan colors are gorgeous.

Most people use their cookware everyday and so swapping to non-toxic cookware can make a profound difference when trying to reduce your overall toxic load. Made In created beautiful non-toxic cookware at an affordable price.

We are big fans of bringing our water everywhere but most portable drinkware is made of plastic, so we felt inspired to create a quality alternative. The WeNatal water bottle is glass, making it completely non-toxic and 100% recyclable

We spend about one-third of our lives sleeping, so what we’re sleeping on matters! Savvy makes organic mattresses that are beautiful and comfortable.

We love their mattresses & pillows, for both adults & kids!

Because these lunchboxes are made with stainless steel, they are nontoxic. Maybe almost as important, they’re actually durable!

Plastic overuse is such a problem today - from microplastics being consumed daily through our food and beverages to plastics infiltrating our oceans & harming ocean life. Stasher is a great alternative to plastic bags & reducing the related waste. Plus, they come in beautiful, aesthetically pleasing colors.

From the moment they’re born, we want baby to be both safe and comfortable. Tabeeze creates beautiful non-toxic baby clothes.

Use code TAB20 for 20% off

It’s been said that the average baby goes through 2,000-3,000 diapers in the first year of life! We want to put our babies in diapers that will be safe & gentle on their skin. Kuddos does just that!

Use code WeNatal15 for 15% off your first order

Silicone baby & kid plates, sippy & snacking cups, placemats and more made in the most gorgeous, aesthetically pleasing colors.

One of those new parent stressors no one really talks about is when your baby starts rolling over in their crib. Newton’s breathable mattress helps ease your mind. Plus, it’s made without foam, glue or latex & is Green Gold Certified (meaning its been independently tested and certified for low chemical emissions).

This brand has you covered with practically everything you’d need from mealtime to playtime to bathtime. Lalo products are gorgeous and they’re made of quality ingredients.

Thinkbaby mindfully created a non-toxic zinc-based (think: non-chemical) sunscreen for babies that we love.

Nez Deodorants are formulated without aluminum, baking soda or parabens, and are so cute that we want to keep them out on our vanity.

Use code WeNatal10 for 10% off

Non-toxic deodorant that actually works. Made without parabens, phthalates, baking soda, talc, or triclosan - these babies are plant and mineral-based and backed by one of the incredible women who helped formulate WeNatal, holistic nutritionist Kelly LeVeque.

Organic skincare essentials for baby & mama. We love how cute yet chic the soap and lotion are!

Use code WeNatal15 for 15% off

Skincare that uses real life ingredients – like black cumin and wild carrot – to craft products that truly work.

Use code WeNatal for 15% off

Clean beauty that’s specifically designed to avoid pore-clogging ingredients. CLEARSTEM formulated their skincare products to be both anti-aging and anti-acne. We especially love their uber-hydrating CELLRENEW serum and Exfoliating cleanser. Plus, they recently launched haircare products that smell delicious and keep to their exceptional skincare standards!

Aesthetically-pleasing clean beauty right here! Ilia products are made without parabens, phthalates, talc, petrolatum, synthetic fragrance & so much more. We love their gorgeous mascara!

Osea is an organic skincare company founded by women. We love their Undaria Cleansing Body Polish.

A clean beauty brand made without parabens, sulfates, phthalates, latex, and synthetic fragrances. We love their ***

Organic skincare for every need. We’re obsessed with their

Rahua’s is incredible for hair hydration and the ingredients are thoughtful too. Ronit is obsessed!

Non-toxic haircare that is designed specifically for you. Their online test guides you in finding the best formula for you. The products are already non-toxic in that they are free of phthalates, parabens and more but you can also design yours to be completely fragrance-free!

Frida thinks of EVERYTHING a new mom could need - from anti-nausea brands, to post-birth healing foam, to a baby snot sucker. We’re obsessed!

Just as we would remove harmful compounds in the water we drink to optimize our health, the Jolie shower head removes chlorine, heavy metals & other contaminants from your shower water to optimize hair & scalp health!

The Tubo filter filters bath water to remove up to 99% of harsh contaminants in bath water & has been shown to actually improve baby’s skin (even eczema!).

Blood sugar is so important for everything from reducing inflammation to hormone health to metabolism. Levels provides you with a continuous glucose monitor to gain so much insight into your metabolic health, which in turn can support you in making optimal choices to feel your best now & in the future.

Get 2 months free on a yearly Levels membership.

Many toothpastes today are made with fluoride and while fluoride has been associated with reduced cavities, we are consuming way too much of it today and excess has actually been associated with neurological conditions. FYGG uses hydroxyapatite in place of fluoride, a natural component of your teeth that has been shown to support tooth enamel.

Use code WeNatal20 for 20% off first order

RiseWell uses hydroxyapatite in place of fluoride to naturally support health tooth enamel. PS the Cake Batter flavor is epic for kids!

Written by our good friend and Stanford-trained physician, Casey Means, Good Energy uncovers why we’re all getting sicker younger today and what we can do to create a healthier life – and planet – for ourselves and our future generations.

Written by our friend, Leslie Shrock, Bumpin’ breaks down all the research to tell you the science-backed facts on what truly matters when it comes to supporting your fertility, pregnancy and postpartum periods.

Mental health is inextricably linked to physical health. The Daily Stoic teaches how to live – and actually thrive – in the challenges and experience gratitude in the day to day.

At conventional doctors visits, we receive very little lab work and what is evaluated is not going to support us in reducing the risk of disease; instead the goal is to find a problem that exists and then treat it. Function Health, founded by Dr. Mark Hyman who is one of the most renowned functional medicine doctors (& WeNatal formulator!), allows the individual to take charge of their health and learn more about what’s going on inside to reduce the risk of disease development.

The one-size-fits-all approach does not work for addressing chronic conditions or creating optimal health. Functional Registered Dietitian, Brigid Titgemeier (& WeNatal formulator!), and her fellow Being Functional Nutrition dietitians own the goal to help you achieve your most vibrant self by providing nutrition plans specifically created for you (based on lab work, one-on-one consulting, and more). If you’re not ready to dive into the personalized nutrition yet, Brigid also regularly hosts Blood Sugar Reset programs as an incredible kick off point in your journey to optimal health!

Oura helps you gain insight into what’s going on inside - from your stress to your sleep and what supports you in optimizing each.

Red light therapy has been associated with so many benefits including improvements in pain, skin damage, mental health and cognitive function. Lumebox is our favorite!

MATE is not only gorgeous but it’s completely non-toxic. You won’t find a comfier sweatsuit.

Most protein powders have a laundry list of ingredients - sometimes even including inflammatory vegetable oils and added sugar - or they’re processed with harmful chemicals. Kelly LeVeque - holistic nutritionist and one of the formulators behind WeNatal - created Be Well protein powder with 1 to 3 ingredients. There are both vegan and beef-based options.

Most condiments, sauces and marinades have tons of added sugar, inflammatory vegetable oils and other unnecessary ingredients. Primal Kitchen uses only whole real foods, all of their products have minimal if any added sugar, and they taste SO good. If you’re a new to PK, try their Buffalo Sauce or Cilantro Lime dressing!

A tea brand we can get behind! Pique utilizes third party testing for all of their products, so they are free of harmful contaminants, microplastics and heavy metals. Their matcha is so clean tasting and just incredible!

Sound crafts bubbly water with real, unique, delicious flavors – minus the sweeteners. We especially love their Grapefruit with Lavender & Ginger Tea, and their Tangerine with Lemongrass & Green Tea.

Electrolytes are so key for your body to actually experience hydration when drinking water. LMNT is our go to for quality electrolytes. Grapefruit and Raspberry Lime are two of our favorites.

Alcohol-free wine made with tea, fruit extracts and spices. Frankly, they’re also just super cool to look at!

Dairy, gluten and seed-oil free crackers that taste AMAZING. You can’t go wrong!

Thrive Market is such a great way to easily grab pantry staples at more affordable prices. So many of the products they include are organic and they do not allow over 1,000 ingredients that aren’t fueling your health (like artificial flavors, antibiotics, synthetic nitrates and nitrites, and parabens).