When you meet someone and just click, it’s like a puzzle piece snapping perfectly into place. That’s exactly what happened to us more than a decade ago at a corporate job. We bonded over all the things you do in your twenties, falling in love, chasing promotions, and starting families.
Then, life threw us something we weren’t prepared for: miscarriage.
For Vida, it happened twice. For Ronit, it happened after easily conceiving her first daughter. The pain was deep, but the confusion was worse. Why was this happening and why were the answers so vague?
Our doctors said the things women hear all too often: It’s random. It’s your age. It’s out of your control.
But deep down, we didn’t believe that was the whole story. So we did what many women do when we’re desperate for answers: we started researching like our lives depended on it.
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The late-night search that changed everything
Night after night, we fell down research rabbit holes. We read medical journals, fertility studies, nutrition reviews, anything that might explain what was happening inside our bodies. And what we discovered shocked us: there was a wealth of scientific evidence showing that nutrition and lifestyle before conception could dramatically influence fertility, miscarriage risk, and even a baby’s lifelong health.
And the kicker? It wasn’t just about the woman.
Study after study showed that sperm health (motility, count, DNA quality) plays a major role in conception and miscarriage risk. In fact, poor sperm quality has been linked not just to lower fertility rates, but also to higher rates of pregnancy loss and developmental challenges later on.
Even more fascinating: sperm completely regenerates every 80–90 days. That means what a man eats, drinks, and does over the course of just three months can reshape the health of his sperm and potentially the health of his future child.
Why, then, were men rarely part of the fertility conversation? Why was all the pressure on women to fix what’s really a two-person process?
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The turning point: Testing it ourselves
We decided to test what we’d learned, not just on ourselves, but with our husbands.
We both committed to making changes. Our partners cleaned up their diets, swapped processed foods for whole ones, reduced alcohol, and began targeted supplements with nutrients like CoQ10, selenium, methylated B vitamins, and omega-3s, which research has shown can improve sperm motility and reduce oxidative stress.
At the same time, we focused on our own preconception health: stabilizing blood sugar, supporting hormone health, optimizing sleep, and taking nutrients like methylated folate, choline, iron, and zinc that play essential roles in egg quality and early fetal development.
A few months later, we each found out we were pregnant again, with due dates just weeks apart.
That’s when it all clicked. What researchers call the “preconception window”, or the 3–6 months before conception, isn’t just preparation time; it’s a period that can influence fertility, pregnancy outcomes, and even your child’s long-term well-being. Eggs mature and sperm regenerate during this window, meaning your lifestyle and nutrient status are literally shaping the next generation.
The science that supported what we felt
As we dug deeper, our personal experiences were reinforced by real data:
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Couples who follow whole-food, Mediterranean-style diets have higher conception and live-birth rates.
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Men’s metabolic health, including weight, blood sugar, and inflammation, directly influences sperm quality and miscarriage risk.
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Paternal nutrition and oxidative stress levels can alter the sperm epigenome, impacting embryo health and even the baby’s future metabolism.
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Up to 60% of the population can’t effectively convert synthetic folic acid (used in many prenatal vitamins) into its active form while methylated folate is a nutrient essential for early neural development.
We realized the system was broken. Women were told to “just take a prenatal” and men were told… nothing.
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The birth of WeNatal
We started WeNatal with a simple question: What if getting ready for pregnancy wasn’t just about her body, but about their health together?
Initially, we set out to make a preconception supplement for men. But the deeper we looked, the more we realized that the women’s formulas weren’t great either. Too many used synthetic folic acid. Others had the right nutrients in the wrong doses or required swallowing a handful of horse-sized pills when nausea is already part of the deal.
So we created WeNatal, a comprehensive preconception and prenatal line designed for both partners. Formulated with bioavailable nutrients, evidence-based doses, and clean ingredients, it’s built on the belief that conception should start with we, not me.
Our mission expanded beyond supplements. We wanted to help educate couples to truly understand the power of the preconception window and how that 100-day period can meaningfully influence fertility, lower miscarriage risk, and nurture the health of your future baby.
A note from WeNatal on going from “me” to “we” and the future of fertility
Today, new research continues to affirm what we learned the hard way: fertility is a whole-body, two-person equation. It’s not random, and it’s not beyond your control. The choices both partners make from what you eat and how you move to how you manage stress and the supplements you take, all can change the story.
WeNatal was born out of heartbreak, hope, and science. It’s more than just a supplement company; it’s a movement to bring both partners into the conversation, to prepare your bodies and minds for the life you’re about to create together.
Because getting ready for baby shouldn’t be her burden alone. It’s a shared mission and one that begins months before conception, built on love, health, and teamwork.
And when it comes to creating the healthiest little humans imaginable, we really are stronger than me.
References
Adams JB, Kirby JK, Sorensen JC, Pollard EL, Audhya T. Evidence based recommendations for an optimal prenatal supplement for women in the US: vitamins and related nutrients. Matern Health Neonatol Perinatol. 2022;8(1):4. Published 2022 Jul 11. doi:10.1186/s40748-022-00139-9
Kasman AM, Zhang CA, Li S, et al. Association between preconception paternal health and pregnancy loss in the USA: an analysis of US claims data. Hum Reprod. 2021;36(3):785-793. doi:10.1093/humrep/deaa332
Leslie SW, Soon-Sutton TL, Khan MAB. Male Infertility. [Updated 2024 Feb 25]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2025 Jan-.
