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How to Seamlessly Use Your HSA/FSA on WeNatal

Purple rectangular object with black edges, resembling a sleek supplement packaging from WeNatal, known for prenatal vitamins and health products.

 

We are excited to announce our collaboration with TrueMed which gives you the convenience of using your Health Savings Account (HSA) or Flexible Spending Account (FSA) to purchase WeNatal products! That means now you can use your pre-tax dollars for net savings of 30- 40%! With TrueMed, the process of using your HSA or FSA is incredibly simple, whether you are making a one-time purchase or starting a new subscription.

You can only use the FSA card itself for One Time purchases.
For subscriptions, you still have to use a regular card. TrueMed helps you with obtaining a letter of Medical Necessity and filing for your reimbursements. Your FSA card itself cannot be directly assigned to a recurring billing due to current regulations within the FSA/HSA industry.

New Subscriptions:

When starting a subscription simply add items to your cart and checkout as normal. After purchasing your subscription you will receive a post-purchase confirmation page from WeNatal. On the order confirmation page you will see this section:

 

Click the link and follow the steps to fill out the 2-minute Health Evaluation.The TrueMed Concierge will contact you to confirm your eligibility and assist you in getting reimbursed by your HSA/FSA provider.

One-time purchase

To make a one-time purchase, just add your desired products to the cart. During checkout, select TrueMed as your payment option, enter your HSA or FSA debit card details, and complete a brief health survey to determine your eligibility.

 

Once your eligibility is approved, you’re all set and you will receive an order confirmation. If you opted to pay with your HSA or FSA card, there’s nothing left to do! TrueMed will handle all the necessary compliance paperwork. However, if you prefer to use your personal credit card, TrueMed will provide instructions for reimbursement.

Step 1: Add items to cart and begin checkout

Step 2: Select TrueMed as payment option

Step 3: Follow TrueMed prompts

TrueMed shares our commitment to making healthier, smarter choices more affordable. If you want to learn more about their mission, you can find additional information here.

Vida Delrahim and Ronit Menashe

Best friends since meeting at Nike nearly 20 years ago, Ronit Menashe and Vida Delrahim’s lives and careers were forever changed when they each experienced pregnancy loss just one week apart. What began as personal heartbreak turned into a shared mission: to uncover why so many couples were struggling and what could truly support healthier pregnancies. After diving deep into the research and consulting leading experts, they recognized two major gaps in the market. First, prenatal support focused almost exclusively on women, overlooking the critical role men play in fertility. Second, the women’s prenatal space was saturated with products that overpromised and under delivered, formulas filled with unnecessary fillers, binders, synthetic colors, low-quality ingredients, and dosages far too low to create meaningful impact, often lacking key nutrients altogether. Together, they co-founded WeNatal to redefine prenatal nutrition with clean, evidence-based formulations intentionally designed for both partners—earning national media recognition and building a trusted community dedicated to healthier families from preconception through parenthood.

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