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Reducing everyday exposure to environmental toxins is one of the most meaningful ways to support fertility. These substances can appear in personal care products, cleaning supplies, food storage, and many of the items we use throughout our homes and daily routines.
Finding lower-tox options shouldn’t feel overwhelming. We created this guide to make cleaner choices simpler, with trusted brands for every stage of family life. Start with one swap, move at your own pace, and build a healthier foundation for your growing family.
149 brands
Personal + Home
All of our recommendations for Skincare & Clean Beauty, Home, Baby, and Selfcare are free of:
Food + Beverage
All of our recommendations for Food and Beverages are made with whole food ingredients that you can recognize. They are all free of:
9 Months Is Not Enough by Alexandria DeVito offers a science-backed roadmap for preparing the body and mind before conception. The book covers diagnostic testing, preconception care, nutrition, supplementation, and lifestyle strategies designed to support fertility and create a healthier foundation for future generations.
Abundant Ever After by Cathy Heller explores how to shift your relationship with money, possibility, and personal growth. Through practical guidance and mindset work, the program helps participants move beyond limiting beliefs and create a more purposeful, abundant life.
Perfume you want to keep on your vanity. Plus, it's phthalate and sulfate-free!
Colorful pediatrician-designed dishes for kids. Shop Ahimsa stainless steel plates, bowls, cups, utensils and food-safe containers. Durable, non-toxic and beautiful. The perfect gift for the little ones you love.
Shop AirDoctor air purifiers with UltraHEPA® filtration, high CADR performance, and effective removal of airborne pollutants for healthier indoor air.
Shop our decadent chocolates that are organic, non-GMO, fair-trade certified, and responsibly sustainable packaged. Free shipping on orders over $85.
Shop America’s best-selling certified organic mattresses, bedding & wood furniture. Nontoxic, with MADE SAFE®, EWG Verified®, OEKO-TEX®, & GREENGUARD Gold. 1-year trial & 25-year warranty.
Fertility support to help you activate your mind, body and soul for faster fertility success. Turn failed attempts into real results with our 80% success rate, worldwide.
Babo Botanicals | Gentle, plant-based skincare and suncare products made from natural origin ingredients. A family-owned brand committed for a better world.
Welcome to Beast Health®. Backed by 25 years of blending experience, our award-winning, best-in-class blenders are designed to make you Strong Inside™.
Beekeeper's Naturals products are made with bee products like Propolis, Royal Jelly, and Bee Pollen, to create products that naturally support immunity, gut health, energy and more. We love their Immune Support throat spray!
High-quality daily essentials for healthy cycles, mood, sleep, digestion, hormones, & more. Our product is inspired by the seed cycling method which is a natural yet powerful way to support hormone balance. At beeya, we believe that food is medicine and can profoundly influence our health and well-being. 100% Organic.
The one-size-fits-all approach does not work for addressing chronic conditions or creating optimal health.
Bella Luna Toys offers the highest quality sustainable wooden toys, games, handcrafted dolls, and more. Our curated selection of safe, natural, open-ended, Waldorf-inspired toys fosters creativity, imaginative play, and stands the test of time. Discover joyful, meaningful play today.
Welcome to the official home of Be Well by Kelly. Find recipes, take classes, and shop for healthy products like our protein powders.
Birch Living creates natural and organic mattresses, bedding, pillows, and bed frames using responsibly sourced materials such as organic latex, organic cotton, and natural wool. Its mattresses are independently certified and made without polyurethane foam or noxious off-gassing.
Nano-hydroxyapatite toothpaste (yes, fluroide-free!) that comes in so many fun flavors - for both kids and grown ups alike!
Boll & Branch creates luxury sheets, bedding, bath linens, and home essentials from premium materials, including organic cotton. Its thoughtfully crafted collection combines lasting comfort, timeless design, and traceable sourcing.
Bon Charge uses red light therapy to boost cellular health. Depending on the product, benefits can include improvement in skin health and scarring, muscle soreness and even sleep!
Tons of great 100% organic cotton and 100% organic wool options, designed with mom in mind.
BRAMI makes Italian protein pasta and ready-to-eat lupini bean snacks from simple ingredients. Its pasta is crafted in Italy with durum wheat and lupini beans, offering a satisfying source of plant-based protein and fiber.
B.T.R. NATION takes the junk out and infuses the good in! All B.T.R. NATION bars and chocolates are boosted with powerful good-for-you superfoods and adaptogens and free from added sugar, sugar alcohols, "natural" flavors, and all junk. Only real food here!
Leslie Schrock is an author and angel investor working at the convergence of health and technology.
Upgrade your home with clean, low-maintenance humidifiers, shower heads, air purifiers and diffusers from Canopy. Designed for better skin, hair and home comfort.
Caraway creates thoughtfully designed cookware, bakeware, and kitchen essentials that bring together clean materials, modern style, and everyday functionality. Its ceramic-coated cookware is made without PFAS, PTFE, PFOA, lead, or cadmium for easier cooking and cleanup.
Chef’s Kiss creates protein-rich, high-fiber pantry staples powered by lupins, a nutrient-dense legume. Its versatile flakes, powders, and pasta make it easy to add more plant-based protein and fiber to everyday meals while keeping carbohydrates low.
Shop the Artipoppe Official Website. Browse the Zeitgeist Baby Carrier Collection, explore The New Motherhood and embrace the woman you are.
CLEARSTEM's stem cell skincare products are 100 percent clean, free of pore cloggers and hormone disruptors, and fight acne and signs of aging.
Cleo+Coco creates next-level clean, high-performance personal care for every body—natural deodorants, body powders, dry hair shampoo, and functional sprays made with safe, effective ingredients, our fab 5 odor fighters, and irresistible scents. Aluminum-free. Synthetic fragrance-free. Real protection, real confidence.
Making parenthood a snap. Redesigned silicone baby bibs, featuring a symmetrical, rounded neckline and a snap-on enclosure, ensuring a cleaner and easier meal time. Our bibs stay put, providing a stress-free, easy to clean experience for mom and baby.
Fragrance and chlorine-free organic cotton pads and tampons that we personally love!
Elevate your home with premium organic cotton bedding, sheets, towels, and sleepwear. Discover conscious luxury without compromise and connect to the raw power and beauty of nature.
The comfiest pjs ever! Plus, they ensure their products are free of harmful chemicals! We are in!
Discover Crunchi: Safe, high-performing cosmetics and skincare. Our toxin-free formulas feature clean, carefully selected ingredients for healthy, radiant skin. We set a new standard for clean beauty, so you never have to compromise your health for beauty again. Shop now!
Thoughtfully created, high quality ingredient supplements in an easy to take pouch.
Experience clean, mold-free coffee infused with over 50 trace minerals. Crafted by biohacker Dave Asprey to energize your day.
At Dr. Max’s, we offer an apothecary of physician formulated multi-use essentials for all ages. Using all-natural and organic ingredients, we lean on medical evidence and time-tested tradition to bring health and healing into your home.
Earth Mama Organics makes obsessively clean herbal care for everyone and their mother. Founded in 2002 by a nurse and herbalist, Earth Mama’s products are formulated with effective organic ingredients, safely supporting pregnant and breastfeeding women, and their babies — which means they’re safe for all.
The most lux pjs - we’re obsessed and love this as a self-care gift or as a gift for a new mama! They offer pajamas made with 100% organic cotton!
We bring the latest science and gentlest plant-based touch into every family formula developed with experts in dermatology and pediatrics.
Emulait's breastfeeding bottles are shaped like a breast to mimic the natural feeding experience. Discover anti-colic baby bottles, pacifiers & accessories.
Ere Perez is natural skincare and makeup made from powerful botanical ingredients for clean, conscious living. Explore the world of Ere Perez today.
Ettitude creates luxuriously soft bedding and bath essentials using its signature CleanBamboo® fabric, a patented lyocell made from organic bamboo. Breathable, moisture-regulating, and gentle on sensitive skin, its textiles are produced through a lower-impact closed-loop process without harsh chemical finishes.
The Environmental Working Group is a nonprofit, nonpartisan organization dedicated to helping you live your healthiest life.
Farmer’s Juice delivers certified-organic, cold-pressed juices and wellness shots made with nutrient-dense produce. Its small-batch juices contain no added sugar or preservatives and use imperfect fruits and vegetables to help reduce farm food waste.
Leslie Schrock is an author and angel investor working at the convergence of health and technology.
Flackers organic flaxseed crackers are gluten-free, paleo, and kosher snacks. These low-carb crackers are made with organic, simple ingredients that taste great and are packed with nutrients. Find Flackers flaxseed crackers in grocery stores near you or by shopping in our online store.
Frida Mom creates practical essentials for pregnancy, labor, delivery, breastfeeding, and postpartum recovery. From peri-care and C-section support to breast-care tools and thoughtfully assembled recovery kits, its products help make the realities of new motherhood feel more manageable.
At conventional doctors visits, we receive very little lab work and what is evaluated is not going to support us in reducing the risk of disease; instead the goal is to find a problem that exists and then treat it. Function Health, founded by Dr.
Many toothpastes today are made with fluoride and while fluoride has been associated with reduced cavities, we are consuming way too much of it today and excess has actually been associated with neurological conditions.
Abundant Ever After by Cathy Heller is a transformative program designed to help you release limiting beliefs, reshape your relationship with money, and create a life rooted in purpose, possibility, and abundance.
Greener Chef creates durable bamboo cutting boards and food-storage essentials designed with healthier kitchens and lower-impact living in mind. Its products are made without phthalates, BPA, BPS, or BPF and offer a practical alternative to conventional plastic kitchenware.
Discover refillable, non-toxic cleaning kits with reusable aluminum vessels that cut plastic waste and keep your home fresh, safe, and eco-friendly from Guests on Earth. The best-smelling, science-backed home and fabric care.
Hatch offers a variety of devices to help you sleep better night after night. Create healthy sleeping habits for the whole family with Hatch.
Clean, skincare-infused makeup powered by innovation. Shop face, lip, and eye cosmetics with built-in skincare benefits. Always cruelty-free and vegan.
Science-backed wellness tools that support a range of benefits from detoxification to stress reduction and skincare. WENATAL15 for 15% off sitewide, excluding Bundles, Subscriptions, and Full Saunas
The Honest Company creates thoughtfully formulated baby, skincare, bath, and household essentials designed for delicate and sensitive skin.
Hu snacks are paleo friendly, gluten-free and soy-free. Simple ingredients, unbeatable taste.
Non-toxic deodorants are only good when they're effective. Our plant & mineral based formulas work on all skin types to keep you smelling fresh all day. Aluminum Free Deodorant | Non-Toxic, Paraben & Cruelty Free Free shipping on orders over $25 | Subscribe and save 15%
Shop clean makeup from ILIA Beauty—featuring mascara, foundation, and more. Try ILIA’s clean beauty to make your skin look and feel alive.
It Starts with the Egg by Rebecca Fett explores the science of egg quality and its role in fertility, pregnancy, and IVF outcomes. The book offers research-backed guidance on nutrition, supplements, and everyday lifestyle changes to help readers support their reproductive health.
Breathe cleaner with Jaspr — a commercial-grade air scrubber built for your home. Real-time sensors, HEPA & carbon filters, whisper-quiet performance, and a lifetime warranty. Sleep better, reduce allergy symptoms and start breathing mold-free air today.
Jolie is a beauty wellness company focused on purifying the quality of your water for better skin, hair, and wellbeing. Beauty starts with clean water.
100 trillion CFU with delightful flavors to get your gut health, immune system and brain to the next level. Doctor Developed | Organic | No Added Sugar
Our extra virgin olive oil is 100% pure and comes directly from our olive groves to your front door.
Kudos makes high-performance disposable diapers with a 100% cotton liner that’s soft, breathable, and gentle on sensitive skin. Their diapers are made without lotions, fragrances, phthalates, chlorine, latex, or parabens and feature absorbent technology designed for reliable overnight protection.
Elevate your home care routine with luxurious plant-based cleaning supplies from L'AVANT. Our products are high-performing, vegan, and shipped to your door.
Lalo creates safe, thoughtfully designed essentials for babies and toddlers across mealtime, playtime, and bathtime. Designed by parents, its non-toxic, PFAS-free products combine lasting functionality with a clean, modern aesthetic that fits beautifully into the home.
At LesserEvil, we create clean, classic snacks made with organic ingredients and no seed oils. Our popcorn and snacks are always clean, always tasty, always affordable, and as always, the upgrade your pantry deserves.
Blood sugar is so important for everything from reducing inflammation to hormone health to metabolism. Levels provides you with a continuous glucose monitor to gain so much insight into your metabolic health, which in turn can support you in making optimal choices to feel your best now & in the future.
The "Little Bean" app is a Pregnancy Safe Ingredient Checker, helping expectant mothers identify potentially harmful ingredients in beauty products.
Living Libations is a luxurious line of organic and pure renegade beauty products! Explore and educate yourself on natural health and wellness.
An electrolyte drink mix with everything you need & nothing you don't. No sugar. No artificial ingredients. No fillers. LMNT kickstarts your day, suppor...
Red light therapy has been associated with so many benefits including improvements in pain, skin damage, mental health and cognitive function. Lumebox is our favorite!
Made In is delivering Stainless Steel, Non Stick, Carbon Steel, Knives, Plates, and Glasses directly to your door at honest prices. Backed by over 110,000 5-star reviews. Shop Now.
New moms need love too! We love Mamala’s thoughtful box designed for new moms including cozy socks, chlorella (so nutrient-dense!), refreshing rosewater spray & more!
Mamala Organics creates organic, dietitian-formulated whole-food snacks for nutrient-demanding life stages, including periods, postpartum, and perimenopause. Its convenient Support Snacks™ are designed to provide practical nourishment for busy women and mothers.
Not only does this brand make gorgeous colors and true no-slip mats, but they’re also free of toxic chemicals, dyes and phthalates. We’re in!
Mary’s Gone Crackers makes crunchy, gluten-free snacks from organic, plant-based whole grains and seeds. Its crackers use recognizable, Non-GMO Project Verified ingredients without artificial flavors or preservatives.
MATE is not only gorgeous but it’s completely non-toxic. You won’t find a comfier sweatsuit.
Leading the skincare movement for over 20 years. Shop our clean, conscious, and comprehensive skin care products that are ethically sourced, and formulated with high-performance ingredients for superior results and a lifetime of natural, healthy skin.
Molly’s Suds makes the cleanest cleaning products so that you can live your life fearlessly. So go ahead, have fun and make the mess knowing that with Molly’s Suds, you’ll not only get the dirt out, but do it in a way that’s safer for your family and for the planet. Our list of no’s means that you can say yes.
Mountain Valley bottles naturally mineral-rich spring water directly at its protected source in Arkansas’s Ouachita Mountains. Available in still and sparkling varieties, its water is packaged in recyclable glass and reusable home-delivery bottles.
Organic and breathable underwear for men
Welcome to Naturepedic, the leading organic mattress company for healthy sleep. Certified organic and non-toxic. Better for you, better for the planet!
Neaū offers purified still and sparkling water with no additives or artificial pH adjustment. Every batch is tested for purity and packaged in recyclable aluminum as a plastic-conscious hydration option.
Meet the #1 rated baby crib mattress. Completely breathable, greatly reducing the risk of infant suffocation. Free Shipping and 100 Night Trial!
If you struggle with sleep, these gorgeous weighted sleep masks are THE thing.
NUFS makes crisp, flavorful crackers from recognizable, real-food ingredients. Its gluten-free, seed-oil-free snacks come in varieties such as Sea Salt, Everything, and Hot Honey.
Founded by Jenni Kayne, Oak Essentials is a clean, luxurious skincare line crafted for ease and efficacy. Shop hydrating staples that nourish skin at every age.
A skin-compatible fusion of Raw Nature and Clinical Grade Actives which can be felt as soon as your fingers touch the skin.
We offer trusted occupational, environmental, and construction safety experts delivering tailored compliance solutions. Contact us today to learn more!
Our Place creates multifunctional cookware, bakeware, appliances, and tableware designed to make home cooking simpler and more joyful. Its thoughtfully designed kitchen essentials combine everyday versatility with a modern, space-conscious aesthetic.
Oura helps you gain insight into what’s going on inside - from your stress to your sleep and what supports you in optimizing each.
Gorgeous organic cotton clothing that's comfy yet put together. We're obsessed!
Paleovalley creates nutrient-dense snacks, drinks, pantry staples, and whole-food supplements made with natural ingredients. Its range includes grass-fed meat sticks and proteins, organic superfoods, and thoughtfully formulated wellness essentials.
Very comfortable essentials that make you feel at home – bedding, bath linens, decor and more. Enjoy free shipping and returns, plus a 60 day trial.
PlanetBox is the smart lunchbox that guides you in packing a well-balanced meal quickly and easily.
Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.
100% natural and toxin-free, Primally Pure skincare products support radiant skin, a healthy body + a happy self.
100% natural and toxin-free, Primally Pure skincare products support radiant skin, a healthy body + a happy self.
Discover the difference of truly custom haircare and skincare with Prose: Personalized formulas made just for you. Take your free consultation now.
Rahua is Plant-Powered Haircare, Bodycare and Wellness. All of our products are made with plant-derived and organic ingredients, are vegan and cruelty-free and contain no parabens, sulfates, or gluten. Clean formulas. Salon results.
Reel® is a tree-free paper alternative that's conveniently delivered to your door. Based in the US, it does good and feels good. Free shipping on subscriptions!
Simplify your routine with Reflekt's clean, multi-tasking formulas. Gentle exfoliation meets lasting hydration for radiant skin—vegan, cruelty-free, and made for every skin type.
RiseWell uses hydroxyapatite in place of fluoride to naturally support health tooth enamel. PS the Cake Batter flavor is epic for kids!
Saie hello to super clean makeup. Built by beauty experts and inspired by you. Discover elevated essentials made of superhero ingredients for dewy, no-makeup makeup skin.
Discover the power of 100% natural wellness with Saje. Shop essential oils, diffusers, skincare, and more to enhance your well-being. Connect to the healing power of plants.
Find a wide selection of organic mattresses, bedding & furniture at Savvy Rest. Safe, natural products certified by independent third parties. Shop today!
Seatopia’s Certified Clean Seafood, lab-tested to ensure it's omega rich, mercury safe , and free from detectable microplastics. Enjoy sushi-grade, ocean-friendly products that combine exceptional taste with environmental responsibility.
At Seed + Mill we craft seed-based foods that create joyful moments. Try our Organic Tahini, paleo, keto, vegan, or one of our over twenty vegan, gluten free halva flavors! Halvah is a unique sesame treat with a flaky, melt in your mouth texture. Stop by our store in Chelsea Market, New York or order online!
Seventh Generation makes plant- and mineral-based household essentials, including laundry detergent, dish soap, surface cleaners, disinfectants, hand soap, and paper products. The brand emphasizes ingredient transparency, biobased formulas, third-party testing, and more sustainable packaging.
Silk & Snow offers thoughtfully curated mattresses and bedding that will stand the test of time through products crafted from traceable raw materials and conscious manufacturing.
A community connected to nature, the soil, the earth and its people. Sharing a passion and a deep understanding that every ingredient is a connection with purpose to heal. Sourced ethically and sustainably. I am a proud Skin foodie.
Slate's easy-to-use flosser effectively cleans in-between teeth to reduce cavity risk. We know oral health is so key for full-body health and Slate makes it approachable and something you actually look forward to incorporating into your oral health routine!
Smash Foods makes superfood fruit spreads bursting with real berries, sweetened naturally with dates, and powered by chia seeds, so that you can eat good and feel good. Keto, Paleo, and Diabetic friendly - enjoy jam without the sugar guilt, preservatives, or dietary restrictions. It's sweetness without the sacrifice.
Shop Snuggle Me Organic for cozy, eco-friendly infant loungers, feeding support, blankets and more. Safe, organic products designed for comfort and nurturing.
Sound creates unsweetened sparkling water infused with organic tea, botanicals, and fruit extracts. Its crisp, flavorful drinks contain no sugar, artificial sweeteners, or artificial flavors.
*Spirit Babies* by Walter Makichen explores the spiritual connection between parents and the children waiting to join their families. Drawing on the author’s intuitive work, the book offers a compassionate perspective on conception, pregnancy loss, pre-birth communication, and the emotional journey to parenthood.
Stanley PMI Online Store | Offers an assortment of Vacuum Bottles, Mugs, thermoses, Cookware and more!
Stasher reusable silicone bags & stretch lids are the simple alternative that replaces hundreds of single-use plastic bags. Designed to last forever. Guaranteed.
Non-toxic nail polish that come in gorgeous colors. We love their stores in NYC too!
Sunnie makes nostalgic, family-friendly snacks with thoughtfully selected ingredients. Its gluten-free crackers, spreads, and snack packs are made with avocado oil, contain no refined sugar, and have nothing artificial on the label.
Sweet Cream Baby makes soft, everyday essentials for little ones using organic cotton, safe dyes, and local production in Los Angeles. Founded by two moms, the brand creates comfortable, dependable clothing without harsh chemicals or unnecessary fuss.
Tabeeze creates adaptive babywear designed to make dressing, diaper changes, skin-to-skin contact, and medical access easier. Its patented shoulder-snap designs are trusted in NICUs and made with 100% GOTS-certified organic materials, without plastics, harsh chemicals, nickel, or tags.
TÖST creates all-natural, alcohol-free sparkling beverages designed for celebrations, meals, and everyday sipping. Available in Original, Rosé, and Sangria, its drinks offer a low-sugar, low-calorie alternative to wine.
*The Daily Stoic* by Ryan Holiday offers 366 short meditations inspired by the wisdom of ancient Stoic philosophers. Each daily reading provides practical guidance for cultivating resilience, perspective, gratitude, and a calmer, more intentional approach to life.
One stop shop for all things clean beauty: skincare, hair care & more!
TheraFace Mask Glo LED face mask can help to reduce wrinkles and improve evenness of skin tone. We love how easy it is to add into your self-care routine.
thinksun addresses the growing concern of toxic chemicals leaching from consumer products and aim to create safe alternatives for babies to athletes alike.
Think Dirty® app educates users on potential toxins in household, personal care and beauty products. Just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, its ingredients, and shop cleaner options!
High Protein, Low Sugar, Grain free, Plant Based, Non-GMO Project Verified, Gluten Free, Peanut Free, Vegan cereal that tastes like the cereals of your childhood, made with modern day clean ingredients.
Thrive Causemetics offers luxury, high-performance vegan cosmetics. With every makeup product purchased, we donate to help communities thrive. Shop now!
Thrive Market has everything you need to stock your pantry with organic, high-quality products. Shop food, bath and beauty, baby, and home goods here.
Products without toxins. Labels without lies. We will be transparent with our ingredient sourcing and pick the best ingredients available. Always.
Rachel Swanson, MS, RD, LDN is a Registered Dietitian and founder of the nutrition consulting practice Diet Doctors, LLC. She counsels celebrities, C-suite executives, professional athletes and physicians as the Nutrition Director for LifeSpan Medicine.
Mouth taping is key for optimal health, including energy and sleep! We love this brand.
Vitamix is one of the most trusted brands in high performance blending technology for your home and business. Experience a Vitamix machine today!
The first comprehensive prenatal vitamin supplement for both women + men backed by the latest fertility research and with a holistic approach of mind + body
The first comprehensive prenatal vitamin supplement for both women + men backed by the latest fertility research and with a holistic approach of mind + body
The first comprehensive prenatal vitamin supplement for both women + men backed by the latest fertility research and with a holistic approach of mind + body
Shop the clean makeup and skincare created by editorial makeup artist Gucci Westman. An award-winning collection formulated with nourishing ingredients including foundation, blush, contour, highlighter, lipstick, lip gloss, and mascara. Complimentary samples with every order. Free shipping & hassle-free returns.
This world's tastiest hot sauce made in Texas with farm-fresh, no bullish!t ingredients, so you can drizzle as often & adventurously as you like 🔥
YETI creates durable drinkware, coolers, food storage, bags, and outdoor gear designed for everyday use and demanding adventures. Its reusable insulated products help keep food and drinks at the desired temperature wherever the day leads.
Yuka deciphers product labels and analyzes the health impact of food products and cosmetics.
ZEBRA creates non-toxic oral care, deodorant, skincare, and beauty essentials with straightforward, thoughtfully sourced ingredients. Its range includes fluoride-free toothpaste, PFAS-tested floss, baking soda-free deodorant, and personal-care products formulated to support the body’s natural functions.
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