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WeNatal Clean Brand Database

One of the biggest pieces of advice we have to support fertility is to remove fertility blockers from environmental toxins, including those found in personal care products, cleaning supplies and plastics. 

It can feel overwhelming to determine what products are low tox, quality choices so we put together a guide for you!

Remember, take it one step at a time. You don’t have to do this overnight. This is a process that can start when you can start at any time and will set a beautiful foundation in your home for your growing family.

Our Criteria

All of our recommendations for Skincare & Clean Beauty, Home, Baby, and Selfcare are free of...

  • Parabens
  • Phthalates
  • Volatile Organic Compounds (VOCs)
  • Formaldehyde
  • Synthetic fragrances

All of our recommendations for Food and Beverages are made with whole food ingredients that you can recognize. They are all free of...

  • Artificial sweeteners
  • Inflammatory vegetable oils
  • Excess added sugar
Home

Ahimsa

CLEAN LIVING

Our team really likes their kid-friendly (and break-proof!) stainless steel snacking bowls and cups as a silicone-alternativce. They’re also mom and pediatrician-designed!

AirDoctor

CLEAN AIR

Indoor air pollution can be 100x greater than outdoor air pollution! A quality air purifier like AirDoctor is a game changer for reducing indoor air pollution.

AquaTru

DRINK CLEAN

More often than not, tap water is contaminated with forever-chemicals like PFAS, disinfection byproducts and other compounds we don’t want to put into our bodies. A reverse osmosis filter is a must to optimize your and your family’s drinking water.

Use this link to get $100 off all units, with the exception of the freestanding model ($300 discount)

Avocado

SLEEP BETTER

We love their mattresses & pillows, for both adults & kids!

Birch Living

Clean Bedding

Birch makes GREENGUARD and GOLS certified mattresses and bedding. They truly care about making high quality bedding and we're obsessed with the stunning neutral colors.

Boll and Branch

CLEAN BEDDING

Organic bedding that is free of toxins and Fair-Trade Certified: sign us up!

Branch Basics

NON-TOXIC CLEANING

A non-toxic cleaning solution that actually works! The oxygen boost is a must for getting out stains. Plus, we love that it’s sustainable!

Caraway

NON-TOXIC COOKING

Teflon and other non-stick pans are endocrine disruptors, meaning they promote hormonal imbalances, among other things. Caraway is completely non-toxic and also, the pan colors are gorgeous.

Coyuchi

CLEAN BEDDING

Whether you’re opting for their mattresses or luxurious sheets, Coyuchi products are free from harmful dyes, chemicals and toxins. We love the Seafoam and Stone sheet sets!

Ettitude

non-toxic bedding

Ettitude makes the most beautiful bedding and in a toxin-free way. They use organic bamboo and a food grade organic solvent in the process, unlike most other bamboo fabrics which are processed in a way that makes them toxin-heavy.

Greener Chef Glass Tupperware Sets

NON-TOXIC STORAGE

One of the best things to do to reduce your toxic load is to swap plastic storage containers for glass. These are one of our favorites.

Hatch

SLEEP BETTER

Built for supporting an optimal bedtime routine with gentle light and soothing sounds.

L’AVANT

NON-TOXIC CLEANING

Non-toxic cleaning supplies - free of phthalates, parabens & harmful fragrances - that you want to keep around because they’re so beautiful!

Get code

Made In

NON-TOXIC COOKING

Most people use their cookware everyday and so swapping to non-toxic cookware can make a profound difference when trying to reduce your overall toxic load. Made In created beautiful non-toxic cookware at an affordable price.

Molly Suds

NON-TOXIC LAUNDRY

A clean laundry detergent that actually works!

Our Place

NON-TOXIC COOKING

These pans - made in the most stunning colors! - are made without potentially toxic materials including PFAS, lead and cadmium. Such a gorgeous upgrade to your kitchen that you can feel good about.

PlanetBox

CLEAN LIVING

Because these lunchboxes are made with stainless steel, they are nontoxic. Maybe almost as important, they’re actually durable!

Who doesn’t love a candle?! But most of them release harmful volatile organic compounds (VOCs) which aren’t good for our health. Swap in Primally Pure non-toxic candles made with beeswax.

SavvyRest

SLEEP BETTER

We spend about one-third of our lives sleeping, so what we’re sleeping on matters! Savvy makes organic mattresses that are beautiful and comfortable.

Seventh Generation Dishwasher Detergent Packs

NON-TOXIC KITCHEN

Skip the harmful chemicals in most dishwasher detergents and swap in this one (which ranked low on EWG!)

Stasher

CLEAN LIVING

Plastic overuse is such a problem today - from microplastics being consumed daily through our food and beverages to plastics infiltrating our oceans & harming ocean life. Stasher is a great alternative to plastic bags & reducing the related waste. Plus, they come in beautiful, aesthetically pleasing colors.

Vitamix

NON-TOXIC KITCHEN

What better way to start your morning than a super protein-rich breakfast and Vitamix makes it SO easy (& honestly, aesthetically pleasing!). We’re obsessed with the stainless steel version so there’s no risk of consuming microplastics during the blend process!

We are big fans of bringing our water everywhere but most portable drinkware is made of plastic, so we felt inspired to create a quality alternative. The WeNatal water bottle is glass, making it completely non-toxic and 100% recyclable

Yeti

KITCHEN STAPLE

Specifically the mug: it's a durable, stainless steel travel mug that meets our standards.

Baby

Cole & Gwen

NON-TOXIC BABY

Silicone baby & kid plates, sippy & snacking cups, placemats and more made in the most gorgeous, aesthetically pleasing colors.

Emulait

Non-Toxic Baby

Use code Wenatal10 for 10% off your order

Emulait designed the world's first biomimetic baby bottle, with the goal to specifically emulate the experience of breastfeeding. The glass bottles have recently launched to offer a sustainable option. We love this brand!

Kudos

NON-TOXIC DIAPERS

It’s been said that the average baby goes through 2,000-3,000 diapers in the first year of life! We want to put our babies in diapers that will be safe & gentle on their skin. Kuddos does just that!

Use code WeNatal15 for 15% off your first order

Lalo

NON-TOXIC BABY

This brand has you covered with practically everything you’d need from mealtime to playtime to bathtime. Lalo products are gorgeous and they’re made of quality ingredients.

Newton

SLEEP BETTER

One of those new parent stressors no one really talks about is when your baby starts rolling over in their crib. Newton’s breathable mattress helps ease your mind. Plus, it’s made without foam, glue or latex & is Green Gold Certified (meaning its been independently tested and certified for low chemical emissions).

Sweet Cream

NON-TOXIC BABY CLOTHES

The cutest baby clothes staples that use GOTS-certified organic cotton and crafted in LA!

Tabeeze

NON-TOXIC BABY CLOTHES

From the moment they’re born, we want baby to be both safe and comfortable. Tabeeze creates beautiful non-toxic baby clothes.

Use code TAB20 for 20% off

Think Baby

BETTER SUNSCREEN

Thinkbaby mindfully created a non-toxic zinc-based (think: non-chemical) sunscreen for babies that we love.

WeNatal Onesie

NON-TOXIC BABY CLOTHES

WeNatal partnered with the clean clothing brand, Tabeeze to create this cozy, cute onesie! Plus, it has buttons to make diaper changes a breeze!

Skincare & Clean Beauty

Clearstem

NON-TOXIC BABY

Clean beauty that’s specifically designed to avoid pore-clogging ingredients. CLEARSTEM formulated their skincare products to be both anti-aging and anti-acne. We especially love their uber-hydrating CELLRENEW serum and Exfoliating cleanser. Plus, they recently launched haircare products that smell delicious and keep to their exceptional skincare standards!

Cleo & Coco

CLEAN BODYCARE

Beautifully branded, thoughtfully created soap & deodorant we love!

Crunchi

CLEAN BEAUTY

We love their foundation and nightlight advanced facial cream. Many of their products are EWG Verified!

Dr. Max's

NON-TOXIC BODY CARE

Real ingredients - like beeswax and olive oil - are used in the all-ages multi-use essentials from Dr Max's. We're obsessed with the salve and olive oil soap AND they have options for kiddos too like their diaper ointment.

EllaOla

NON-TOXIC BABY

Organic skincare essentials for baby & mama. We love how cute yet chic the soap and lotion are!

Use code WeNatal15 for 15% off

Frida

EVERYTHING MOM & BABY

Frida thinks of EVERYTHING a new mom could need - from anti-nausea brands, to post-birth healing foam, to a baby snot sucker. We’re obsessed!

Haus Labs

CLEAN BEAUTY

Beauty products formulated without more than 2700 questionable ingredients - including phthalates, parabens, and fragrances. They’re also vegan and cruelty-free. Our team loves their concealer!

Honest

CLEAN BODY CARE

Honest is a pioneer in the nontoxic skincare game! We love their soap for babies & mascara for us. So many great options!

Non-toxic deodorant that actually works. Made without parabens, phthalates, baking soda, talc, or triclosan - these babies are plant and mineral-based and backed by one of the incredible women who helped formulate WeNatal, holistic nutritionist Kelly LeVeque.

Ilia

BETTER SUNSCREEN

Aesthetically-pleasing clean beauty right here! Ilia products are made without parabens, phthalates, talc, petrolatum, synthetic fragrance & so much more. We love their gorgeous mascara!

Jolie

CLEAN HAIRCARE

Just as we would remove harmful compounds in the water we drink to optimize our health, the Jolie shower head removes chlorine, heavy metals & other contaminants from your shower water to optimize hair & scalp health!

Organic skincare for every need. We’re obsessed with their

MyChelle

CLEAN BEAUTY

Clean skincare, many of which are EWG verified! We love their enzyme scrub and cleanser!

Nez

NON-TOXIC BABY CLOTHES

Nez Deodorants are formulated without aluminum, baking soda or parabens, and are so cute that we want to keep them out on our vanity.

Use code WeNatal10 for 10% off

Oak Essentials

CLEAN BEAUTY

We love their Moisture Rich Balm and Cleansing Balm! Plus, the packaging is so chic and clean.

Odacite

SLEEP BETTER

Skincare that uses real life ingredients – like black cumin and wild carrot – to craft products that truly work.

Use code WeNatal for 15% off

Osea

CLEAN SKINCARE

Osea is an organic skincare company founded by women. We love their Undaria Cleansing Body Polish.

Primarily Pure

CLEAN SKINCARE

We’re obsessed with their Everything Spray and they also have clean baby oil!

Prose

CLEAN HAIRCARE

Non-toxic haircare that is designed specifically for you. Their online test guides you in finding the best formula for you. The products are already non-toxic in that they are free of phthalates, parabens and more but you can also design yours to be completely fragrance-free!

Rahua’s

CLEAN HAIRCARE

Rahua’s is incredible for hair hydration and the ingredients are thoughtful too. Ronit is obsessed!

Reflekt Skincare

CLEAN SKINCARE

Chic clean skincare that abide by our standards!

Saie

CLEAN SKINCARE

The Slip Tint Tinted Moisturizer is the perfect consistency - we’re obsessed! It’s also free of parabens, phthalates, synthetic dyes & fragrances + more!

Saje

CLEAN BODY CARE

A clean, chic brand we love. We’re obsessing over the Sleep and Face Mist!

Skin Foodie

CLEAN SKINCARE

Their body butter is insane! We’re obsessed.

Thrive Causemetics

CLEAN SKINCARE

A clean beauty brand made without parabens, sulfates, phthalates, latex, and synthetic fragrances. We love their ***

Tubo

CLEAN SKINCARE

The Tubo filter filters bath water to remove up to 99% of harsh contaminants in bath water & has been shown to actually improve baby’s skin (even eczema!).

Westman Atelier

CLEAN BEAUTY

Beauty products you’d want to keep on your vanity. Westman Ateleier strives to create products that are clean. A team favorite is the Face Trace Contous stick which was rated as a 1 (excellent rating) from the Environmental Working Group!

Selfcare

Being Functional Nutrition

FUNCTIONAL
NUTRITION CONSULTING

The one-size-fits-all approach does not work for addressing chronic conditions or creating optimal health. Functional Registered Dietitian, Brigid Titgemeier (& WeNatal formulator!), and her fellow Being Functional Nutrition dietitians own the goal to help you achieve your most vibrant self by providing nutrition plans specifically created for you (based on lab work, one-on-one consulting, and more). If you’re not ready to dive into the personalized nutrition yet, Brigid also regularly hosts Blood Sugar Reset programs as an incredible kick off point in your journey to optimal health!

Cozy Earth

CLEAN LIVING

The comfiest pjs ever! Plus, they ensure their products are free of harmful chemicals! We are in!

Eberjey

CLEAN CLOTHING OPTIONS

The most lux pjs - we’re obsessed and love this as a self-care gift or as a gift for a new mama! They offer pajamas made with 100% organic cotton!

Function Health

FUNCTIONAL HEALTH
TESTING

At conventional doctors visits, we receive very little lab work and what is evaluated is not going to support us in reducing the risk of disease; instead the goal is to find a problem that exists and then treat it. Function Health, founded by Dr. Mark Hyman who is one of the most renowned functional medicine doctors (& WeNatal formulator!), allows the individual to take charge of their health and learn more about what’s going on inside to reduce the risk of disease development.

FYGG

CLEAN TOOTHPASTE

Many toothpastes today are made with fluoride and while fluoride has been associated with reduced cavities, we are consuming way too much of it today and excess has actually been associated with neurological conditions. FYGG uses hydroxyapatite in place of fluoride, a natural component of your teeth that has been shown to support tooth enamel.

Use code WeNatal20 for 20% off first order

Higher Dose

OPTIMIZE YOUR HEALTH

Backed by science, Higher Dose products are created with the goal to make you feel good: boost your mood, support glowing skin, and support long-term health benefits. They have a range of Infrared, PEMF and Red Light devices as well as body products. Bonus: some of their products are now HSA/FSA eligible.

Levels

OPTIMIZE YOUR METABOLIC HEALTH

Get 2 months free on a yearly Levels membership.

Blood sugar is so important for everything from reducing inflammation to hormone health to metabolism. Levels provides you with a continuous glucose monitor to gain so much insight into your metabolic health, which in turn can support you in making optimal choices to feel your best now & in the future.

Get 2 months free on a yearly Levels membership.

Lumebox

RED LIGHT THERAPY

Red light therapy has been associated with so many benefits including improvements in pain, skin damage, mental health and cognitive function. Lumebox is our favorite!

Mamala Box

NEW MOM GIFT

New moms need love too! We love Mamala’s thoughtful box designed for new moms including cozy socks, chlorella (so nutrient-dense!), refreshing rosewater spray & more!

Not only does this brand make gorgeous colors and true no-slip mats, but they’re also free of toxic chemicals, dyes and phthalates. We’re in!

MATE the Label

ORGANIC CLOTHING

MATE is not only gorgeous but it’s completely non-toxic. You won’t find a comfier sweatsuit.

Oura

OPTIMIZE YOUR HEALTH

Oura helps you gain insight into what’s going on inside - from your stress to your sleep and what supports you in optimizing each.

RiseWell

CLEAN TOOTHPASTE

RiseWell uses hydroxyapatite in place of fluoride to naturally support health tooth enamel. PS the Cake Batter flavor is epic for kids!

The Detox Market

CLEAN BODY CARE

One stop shop for all things clean beauty: skincare, hair care & more!

Food and Beverage

Alter Eco Chocolate

QUALITY CHOCOLATE

Organic chocolate that’s also Fair Trade certified that’s ALSO made with limited added sugar and zero unnecessary ingredients. Were in. The dark chocolate truffles are truly dreamy.

BEWELL

CLEAN PROTEIN POWDER

Most protein powders have a laundry list of ingredients - sometimes even including inflammatory vegetable oils and added sugar - or they’re processed with harmful chemicals. Kelly LeVeque - holistic nutritionist and one of the formulators behind WeNatal - created Be Well protein powder with 1 to 3 ingredients. There are both vegan and beef-based options.

Brami Beans

QUALITY PROTEIN

One of our current favorite grab-and-go snacks that actually satiate! Brami beans - aka lupini beans - are naturally high in protein and fiber while also being low in carbs. Sea Salt & Vinegar are a staple (even for our kids!) and we love the Chili Lime flavor for a little kick!

BTR Nation

REAL INGREDIENTS BAR

Most bars are glorified candy bars - they’re loaded with sugar, preservatives and ingredients we don’t want to put in our bodies. BTR Nation has changed the game - they’re made with real food ingredients and are supportive of blood sugar balance! Cinnamon Cookie Dough is so good!

Beeya Wellness

HORMONE BALANCING

Seed superfoods designed to support hormonal balance. So many of the symptoms we experience during our cycle & even in perimenopause and menopause are related to hormone imbalances and seed cycling helps to support hormonal balance & overall health.

Chef's Kiss

PROTEIN PASTA

Most pasta will spike your blood sugar and provide zero nutrition. Chef's Kiss crafted a delicious, protein and nutrient-packed version made with lupin beans. They have spaghetti, rotini AND breadcrumbs. A must try for the whole family!

Danger Coffee

QUALITY COFFEE

Danger Coffee is third party testing to ensure it does not contain any mold toxins and unlike other coffees, it also contains 50 trace minerals, nutrients and electrolytes to help support your energy after that cup!

Flackers

GOOD-FOR-YOU CRACKERS

Gluten-free, paleo seed crackers that we’re obsessed with! We recommend grabbing a variety pack to try a bunch of them!

Hu Chocolate

QUALITY CHOCOLATE

Completely hits the sweet craving, is free of vegetable oils & emulsifiers + contains limited added sugar. Because it’s such high quality, a couple of squares truly does go a long way. Salty Dark is a classic but we also love Crunchy Mint & Dark Chocolate with Cashew & Vanilla Bean!

Kefirlab

PROBIOTIC-RICH FOOD

Organic kefir with zero added sugar, gums, emulsifiers or artificial flavors. Sometimes a probiotic supplement isn't necessary and consuming quality, whole food probiotics is so incredibly beneficial!

Lesser Evil Popcorn

QUALITY INGREDIENT SNACK

Popcorn without the vegetable oils, natural flavors and other un-recognizable ingredients: Lesser Evil is doing popcorn right! We love the classic Himalayan Sea Salt flavor (just organic popcorn, organic coconut oil and Himalayan salt!)

LMNT

ELECTROLYTES

Electrolytes are so key for your body to actually experience hydration when drinking water. LMNT is our go to for quality electrolytes. Grapefruit and Raspberry Lime are two of our favorites.

Mary's Gone Crackers

GOOD-FOR-YOU CRACKERS

Organic, gluten-free crackers that the whole family can get behind. We love a classic Original flavor and the Super Seed Everything flavor!

Mountain Valley Water

OPTIMALLY HYDRATE

Rich in minerals, Mountain Valley is likely our favorite tasting water of all time. Added bonus: it's bottled in glass or 100% recyclable aluminum AND PFAS-free!

Neau Water

OPTIMALLY HYDRATE

Neau Water optimizes water by removing impurities (e.g forever chemicals like PFAs). We love their aluminum bottle options (infinitely recyclable!).

NUFS

GOOD-FOR-YOU CRACKERS

Dairy, gluten and seed-oil free crackers that taste AMAZING. You can’t go wrong!

Paleo Valley

QUALITY PROTEIN

So many of us are falling short on protein and these are one of our favorite ways to up our protein at snack time. The ingredients are quality like 100% grass-fed beef and organic spices.

Pique

CLEAN TEA

A tea brand we can get behind! Pique utilizes third party testing for all of their products, so they are free of harmful contaminants, microplastics and heavy metals. Their matcha is so clean tasting and just incredible!

Primal Kitchen

CLEAN CONDIMENTS

Most condiments, sauces and marinades have tons of added sugar, inflammatory vegetable oils and other unnecessary ingredients. Primal Kitchen uses only whole real foods, all of their products have minimal if any added sugar, and they taste SO good. If you’re a new to PK, try their Buffalo Sauce or Cilantro Lime dressing!

The best tahini in the game. Integral for dressings, marinades and hummus. We’re obsessed! Plus, it’s organic & free of palm oil too.

Jam made from whole real foods like chia & fruit and sweetened with dates (no refined sugar here!). We’re in love with every flavor from blueberry to raspberry to strawberry. A must have, and kids love it too!

Sound

SPARKLING WATER

Sound crafts bubbly water with real, unique, delicious flavors – minus the sweeteners. We especially love their Grapefruit with Lavender & Ginger Tea, and their Tangerine with Lemongrass & Green Tea.

Sunnie

GOOD-FOR-YOU SNACK

Think: good-for-you version of lunchables. We are obsessed with Sunnie's snack boxes and their cheddar crackers (made with avocado oil!) are insanely delicious!

Tethos

ALCOHOL-FREE WINE

Alcohol-free wine made with tea, fruit extracts and spices. Frankly, they’re also just super cool to look at!

Truvani

CLEAN PROTEIN POWDER

Plant-based, organic protein powder made with minimal ingredients. We love the flavor variety, which includes basic Vanilla or Chocolate as well as flavors like Mint Chocolate Chip & Vanilla Chai. They third party test their protein powder & test for glyphosate levels as well.

Three Wishes

Low Sugar Cereal

Most cereals are LOADED with added sugar. Three Wishes has more protein & fiber than the average cereal and low in sugar, supporting more optimal blood sugar balance. Cinnamon is so good!

Thrive Market

QUALITY PANTRY STAPLES

Thrive Market is such a great way to easily grab pantry staples at more affordable prices. So many of the products they include are organic and they do not allow over 1,000 ingredients that aren’t fueling your health (like artificial flavors, antibiotics, synthetic nitrates and nitrites, and parabens).

Yellowbird Organic Hot Sauce

LOW SUGAR CONDIMENTS

It’s so hard to find hot sauce without added sugar. Yellowbird flavors are so delicious and the ingredients are all recognizable. We’re personally fans of the Habanero & Serrano flavors!

Educate

This book explores how preconception and pregnancy health shape a child’s lifelong well-being. This book emphasizes the importance of preparing for pregnancy long before conception, with research-driven strategies for supporting both parents' health for optimal outcomes.

Change your relationship with money and live a life of abundance. We're huge fans of Cathy Heller. Her 3 month course is nothing short of life changing!

Awakening Fertility

FERTILITY SUPPORT

No matter where you are in your fertility journey, this book is such a beautiful resource, blending ancient wisdom with modern wellness to help individuals and couples prepare their bodies, minds, and souls for conception. It includes rituals, meditations, and education to support the journey to parenthood.

Bumpin’

FERTILITY JOURNEY

Written by our friend, Leslie Shrock, Bumpin’ breaks down all the research to tell you the science-backed facts on what truly matters when it comes to supporting your fertility, pregnancy and postpartum periods.

Fertility Rules

FERTILITY SUPPORT

A science-backed, practical guide to improving fertility, this book breaks down the essential steps for optimizing reproductive health. From nutrition and lifestyle to medical insights, it provides clear, actionable advice for anyone trying to conceive.

Good Energy

METABOLIC HEALTH

Written by our good friend and Stanford-trained physician, Casey Means, Good Energy uncovers why we’re all getting sicker younger today and what we can do to create a healthier life – and planet – for ourselves and our future generations.

This is a book that was truly life changing for our founders. It's all about the importance of egg quality in your fertility journey and gives you step-by-step research-backed tools to support overall fertility.

Spirit Babies

PARENT-CHILD CONNECTION

A fascinating exploration of the spiritual connection between parents and their unborn children, this book delves into the concept of “spirit babies” – souls waiting to incarnate. It offers profound insights on preconception communication, loss, and the deeper purpose of conception.

The Daily Stoic

 MENTAL HEALTH

Mental health is inextricably linked to physical health. The Daily Stoic teaches how to live – and actually thrive – in the challenges and experience gratitude in the day to day.

Taking time to engage in practices that support mental health is often something placed at the very bottom of the to do list, yet it’s so very important. We feel so strongly about this that we created the WeNatal Manifestation Journal, to help you create a practice of gratitude and intention.

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